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Strategic brand management: building, measuring, and managing brand equity/ KELLER, KEVIN LANE
Publication details: Singapore : Pearson Education South Asia, c2014.Description: 590 pages : illustrations ; 27 cmISBN:- 9789814586764
- 4th ed.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book Circulation | College Library Circulation | Circ. 658.827 K89s 2014 (Browse shelf(Opens below)) | c1 | Available | CL51058 |
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| Circ. 658.812 C435c 2023 Customer relationship management: a global approach | Circ. 658.812 F597h 2007 Human sigma : managing the employee- customer encounter/ | Circ. 658.816 S562h 2008 How to price : a guide to pricing techniques and yield management/ | Circ. 658.827 K89s 2014 Strategic brand management: building, measuring, and managing brand equity/ | Circ. 658.83 H153m 2006 Marketing research : within a changing information environment | Circ. 658.8342 M936c 1998 Consumer behavior | Circ. 658.8342 P478 1996 Consumer behavior and marketing strategy |
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