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Strategic brand management: building, measuring, and managing brand equity/

KELLER, KEVIN LANE

Strategic brand management: building, measuring, and managing brand equity/ KELLER, KEVIN LANE - Singapore : Pearson Education South Asia, c2014. - 590 pages : illustrations ; 27 cm.

ISBN: 9789814586764

Subjects--Topical Terms:
Brand name products--Management. I. Title.

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