Strategic brand management: building, measuring, and managing brand equity/ (Record no. 4396)

MARC details
000 -LEADER
fixed length control field 00618nam a22001817a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250830022336.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250830b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789814586764
040 ## - CATALOGING SOURCE
Original cataloging agency DWC-Main Lib.
Transcribing agency OC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 4th ed.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KELLER, KEVIN LANE
245 ## - TITLE STATEMENT
Title Strategic brand management: building, measuring, and managing brand equity/
Statement of responsibility, etc. KELLER, KEVIN LANE
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore :
Name of publisher, distributor, etc. Pearson Education South Asia,
Date of publication, distribution, etc. c2014.
300 ## - PHYSICAL DESCRIPTION
Extent 590 pages :
Other physical details illustrations ;
Dimensions 27 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products--Management. I. Title.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book Circulation
Classification part Circ.
Suppress in OPAC No
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
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Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Uniform Resource Identifier
    Dewey Decimal Classification     College Library College Library Circulation 08/07/2015 School Fund   Circ. 658.827 K89s 2014 CL51058 08/30/2025 c1 08/30/2025 BK-CIRC