Strategic brand management: building, measuring, and managing brand equity/ KELLER, KEVIN LANE
Publication details: Singapore : Pearson Education South Asia, c2014.Description: 590 pages : illustrations ; 27 cmISBN:- 9789814586764
- 4th ed.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book Circulation | College Library Circulation | Circ. 658.827 K89s 2014 (Browse shelf(Opens below)) | c1 | Available | CL51058 |