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Strategic brand management: building, measuring, and managing brand equity/ KELLER, KEVIN LANE

By: Publication details: Singapore : Pearson Education South Asia, c2014.Description: 590 pages : illustrations ; 27 cmISBN:
  • 9789814586764
Subject(s): DDC classification:
  • 4th ed.
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Item type Current library Call number Copy number Status Date due Barcode
Book Circulation College Library Circulation Circ. 658.827 K89s 2014 (Browse shelf(Opens below)) c1 Available CL51058

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