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Basic Marketing: a managerial approach /
Publication details: USA : Richard P. Irwin, Inc., c1987.Edition: Ninth editionDescription: x, 749 p. col. : ill. ; 23cmISBN:- 0256036497
- Ninth edition Circ. 658.8 M127b 1987
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Book Circulation | College Library | Circ. 658.8 M127b 1987 (Browse shelf(Opens below)) | c1 | Available | 49737 |
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| Circ. 658.8 K87p 2013 Principles of marketing / | Circ. 658.8 K96p 2010 Principles of marketing / | Circ. 658.8 L245m 2005 Management of marketing | Circ. 658.8 M127b 1987 Basic Marketing: a managerial approach / | Circ. 658.8 M145h 2002 If you're so brilliant...how come your marketing plans aren't working : the essential guide to marketing planning/ | Circ. 658.8 M345 2003 Marketing | Circ. 658.8 M345 2009 Marketing in Asia / |
Includes bibliographical reference, index and glossary.
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