Basic Marketing: a managerial approach /
McCarthy, E. Jerome, Ph.D
Basic Marketing: a managerial approach / - Ninth edition - USA : Richard P. Irwin, Inc., c1987. - x, 749 p. col. : ill. ; 23cm.
Includes bibliographical reference, index and glossary.
0256036497
1. Marketing–Management.
2. Marketing – United States – Management.
3. Export Marketing – Management.
Circ. 658.8 M127b 1987
Basic Marketing: a managerial approach / - Ninth edition - USA : Richard P. Irwin, Inc., c1987. - x, 749 p. col. : ill. ; 23cm.
Includes bibliographical reference, index and glossary.
0256036497
1. Marketing–Management.
2. Marketing – United States – Management.
3. Export Marketing – Management.
Circ. 658.8 M127b 1987