Advertising and promotion : an integrated marketing communications perspective George E. Belch

By:

Contributor(s):

Publication details: Boston : McGraw-Hill, c2007.Description: xxvi, 820 pages : illustration ; 26 cmISBN:

Subject(s):

DDC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book Circulation	College Library Circulation	Circ. 659.1 B427a 2007 (Browse shelf(Opens below))	c1	Available		45316

Previous						No cover image available	No cover image available	Next
Previous	Circ. 658.872 W947d 2017 Digital sense: the common sense approach to effectively blending social business strategy, marketing technology, and costumer experience/	Circ. 659.1 Ar681c 2008 Contemporary advertising	Circ. 659.1 B427a 2007 Advertising and promotion : an integrated marketing communications perspective	Circ. 659.1 B427a 2007 Advertising and promotion : an integrated marketing communications perspective	Circ. 659.1 B427a 2015 Advertising and promotion : an integrated marketing communications perspective/	Circ. 659.1 C583i 2018 Integrated Advertising, Promotion, and Marketing Communications./	Circ. 659.1 F219 2004 Handbook of successful advertising	Next