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Advertising and promotion : an integrated marketing communications perspective George E. Belch

By: Contributor(s): Publication details: Boston : McGraw-Hill, c2007.Description: xxvi, 820 pages : illustration ; 26 cmISBN:
  • 978-007-126074-9.
Subject(s):
DDC classification:
  • 7th edition Circ. 659.1 B427a 2007
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Item type Current library Call number Copy number Status Date due Barcode
Book Circulation College Library Circulation Circ. 659.1 B427a 2007 (Browse shelf(Opens below)) c1 Available 45316