Advertising and promotion : (Record no. 7681)

MARC details
000 -LEADER
fixed length control field 00709nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260122035017.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260122b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-007-126074-9.
040 ## - CATALOGING SOURCE
Original cataloging agency DWCL-Main lib
Transcribing agency OC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 7th edition
Classification number Circ. 659.1 B427a 2007
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name George E. Belch
245 ## - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective
Statement of responsibility, etc. George E. Belch
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 820 pages :
Other physical details illustration ;
Dimensions 26 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term 1. Advertising.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term 2. Communication in marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term 3. Sales promotion.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Michael E. Belch
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book Circulation
Call number prefix Circ.
Suppress in OPAC No
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
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Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Uniform Resource Identifier
    Dewey Decimal Classification     College Library College Library Circulation 11/03/2007 School Fund 998.00   Circ. 659.1 B427a 2007 45316 01/22/2026 c1 01/22/2026 BK-CIRC