Advertising and promotion : an integrated marketing communications perspective George E. Belch
Publication details: Boston : McGraw-Hill, c2007.Description: xxvi, 820 pages : illustration ; 26 cmISBN:- 978-007-126074-9.
- 7th edition. Circ. 659.1 B427a 2007
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book Circulation | College Library Circulation | Circ. 659.1 B427a 2007 (Browse shelf(Opens below)) | Available | c1 |
Browsing College Library shelves, Shelving location: Circulation Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
No cover image available
|
||
| Circ. 658.872 G618s 2011 Social media strategies for professionals and their firms : the guide to establishing credibility and accelerating relationships/ | Circ. 658.872 W947d 2017 Digital sense: the common sense approach to effectively blending social business strategy, marketing technology, and costumer experience/ | Circ. 659.1 Ar681c 2008 Contemporary advertising | Circ. 659.1 B427a 2007 Advertising and promotion : an integrated marketing communications perspective | Circ. 659.1 B427a 2007 Advertising and promotion : an integrated marketing communications perspective | Circ. 659.1 B427a 2015 Advertising and promotion : an integrated marketing communications perspective/ | Circ. 659.1 C583i 2018 Integrated Advertising, Promotion, and Marketing Communications./ |