Advertising and promotion : an integrated marketing communications perspective
George E. Belch
Advertising and promotion : an integrated marketing communications perspective George E. Belch - Boston : McGraw-Hill, c2007. - xxvi, 820 pages : illustration ; 26 cm.
978-007-126074-9.
Circ. 659.1 B427a 2007
Advertising and promotion : an integrated marketing communications perspective George E. Belch - Boston : McGraw-Hill, c2007. - xxvi, 820 pages : illustration ; 26 cm.
978-007-126074-9.
Circ. 659.1 B427a 2007