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Integrated marketing communications in advertising and promotion 7th ed. Shimp, Terence A.
Publication details: Singapore : Thomson Learning Asia, c2007.Description: xx, 629 pages : illustration ; 25 cmISBN:- 978-981-4221-36-8.
- 7th edition Circ. 658.8 S556i 2007
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book Circulation | College Library Circulation | Circ. 658.8 S556i 2007 (Browse shelf(Opens below)) | c1 | Available | 45431 |
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| Circ. 658.8 P896r 2010 Retail merchandising/ | Circ. 658.8 P896r 2010 Retail merchandising/ | Circ. 658.8 P954 2005 Principles of marketing : an Asian perspective | Circ. 658.8 S556i 2007 Integrated marketing communications in advertising and promotion 7th ed. | Circ. 658.8 S617h 2006 Hotel front desk management and online services | Circ. 658.8 Sc333 2004 Consumer behavior | Circ. 658.8 Sz998s 2024 Strategic e-business management/ |
Includes index.