Integrated marketing communications in advertising and promotion 7th ed.
Shimp, Terence A.
Integrated marketing communications in advertising and promotion 7th ed. Shimp, Terence A. - Singapore : Thomson Learning Asia, c2007. - xx, 629 pages : illustration ; 25 cm.
Includes index.
978-981-4221-36-8.
Circ. 658.8 S556i 2007
Integrated marketing communications in advertising and promotion 7th ed. Shimp, Terence A. - Singapore : Thomson Learning Asia, c2007. - xx, 629 pages : illustration ; 25 cm.
Includes index.
978-981-4221-36-8.
Circ. 658.8 S556i 2007