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Essentials of marketing management / Greg W. Marshall
Publication details: New York : McGraw-Hill/Irwin, c2011Description: v-xxiv, 371 p. : col. ill. ; 27 cmISBN:- 978-007-108202-0.
- Circ. 658.8 M368e 2011
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book Circulation | College Library Circulation | Circ. 658.8 M368e 2011 (Browse shelf(Opens below)) | c1 | Available | 48614 |
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| Circ. 658.8 M345 2003 Marketing | Circ. 658.8 M345 2013 Marketing in Asia/ | Circ. 658.8 M345 2017 Marketing Management/ | Circ. 658.8 M368e 2011 Essentials of marketing management / | Circ. 658.8 M478 2003 Marketing : a complete guide | Circ. 658.8 M549 2005 Sales forecasting management : a demand management approach | Circ. 658.8 P316h 2008 How to market your business : a practical guide to advertising, PR, selling and direct and online marketing/ |
includes glossary & index.