Essentials of marketing management / (Record no. 6985)

MARC details
000 -LEADER
fixed length control field 00632nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251206025610.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251206b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-007-108202-0.
040 ## - CATALOGING SOURCE
Original cataloging agency DWCL-Admin lib
Transcribing agency OC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number Circ. 658.8 M368e 2011
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Marshall, Greg W.
245 ## - TITLE STATEMENT
Title Essentials of marketing management /
Statement of responsibility, etc. Greg W. Marshall
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. c2011
300 ## - PHYSICAL DESCRIPTION
Extent v-xxiv, 371 p. :
Other physical details col. ill. ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note includes glossary & index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 1. Marketing-Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Johnston, Mark W.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book Circulation
Call number prefix Circ.
Suppress in OPAC No
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
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Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Uniform Resource Identifier
    Dewey Decimal Classification     College Library College Library Circulation 07/07/2011 School Fund 0.00   Circ. 658.8 M368e 2011 48614 12/06/2025 c1 12/06/2025 BK-CIRC