Essentials of marketing management /
Marshall, Greg W.
Essentials of marketing management / Greg W. Marshall - New York : McGraw-Hill/Irwin, c2011 - v-xxiv, 371 p. : col. ill. ; 27 cm.
includes glossary & index.
978-007-108202-0.
1. Marketing-Management.
Circ. 658.8 M368e 2011
Essentials of marketing management / Greg W. Marshall - New York : McGraw-Hill/Irwin, c2011 - v-xxiv, 371 p. : col. ill. ; 27 cm.
includes glossary & index.
978-007-108202-0.
1. Marketing-Management.
Circ. 658.8 M368e 2011