Creative strategy in advertising /

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Publication details: Australia : Wadsworth, Cengage Learning, c2014Edition: Eleventh edition, Int'l editionDescription: xviii, 314 p. : ill. ; 25 cmISBN:

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Holdings
Cover image	Item type	Current library	Call number	Copy number	Status	Date due	Barcode
	Book Circulation	College Library	Circ. 659.132 D776c 2014 (Browse shelf(Opens below))	c1	Available		49986

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Previous	Circ. 659.111 K29 2008 Kellogg on advertising & media /	Circ. 659.130688 W279m 2009 Media selling : television, print, internet, radio /	Circ. 659.132 D776c 2011 Creative strategy in advertising /	Circ. 659.132 D776c 2014 Creative strategy in advertising /	Circ. 659.144 M365u 2011 Ultimate guide to facebook advertising : how to access 600 million customers in 10 minutes	Circ. 659.144 S874u 2010 Ultimate guide to pay-per-click advertising /	Circ. 659.2 D573p 2007 The PR styleguide : formats for public relations practice/	Next

Includes appendix.

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