Creative strategy in advertising /
Drewniany, Bonnie L.
Creative strategy in advertising / - Eleventh edition, Int'l edition - Australia : Wadsworth, Cengage Learning, c2014 - xviii, 314 p. : ill. ; 25 cm.
Includes appendix.
9781285080277
1. Advertising copy.
2. Advertising layout and typography.
Circ. 659.132 D776c 2014
Creative strategy in advertising / - Eleventh edition, Int'l edition - Australia : Wadsworth, Cengage Learning, c2014 - xviii, 314 p. : ill. ; 25 cm.
Includes appendix.
9781285080277
1. Advertising copy.
2. Advertising layout and typography.
Circ. 659.132 D776c 2014