Creative strategy in advertising / (Record no. 645)

MARC details
000 -LEADER
fixed length control field 00791nam a2200241 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240613083413.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240613b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781285080277
040 ## - CATALOGING SOURCE
Original cataloging agency DWCL-Main lib.
Transcribing agency OC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number Eleventh edition, Int'l edition
Classification number Circ. 659.132 D776c 2014
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field a
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Drewniany, Bonnie L.
245 ## - TITLE STATEMENT
Title Creative strategy in advertising /
250 ## - EDITION STATEMENT
Edition statement Eleventh edition, Int'l edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Australia :
Name of publisher, distributor, etc. Wadsworth, Cengage Learning,
Date of publication, distribution, etc. c2014
300 ## - PHYSICAL DESCRIPTION
Extent xviii,
Other physical details 314 p. : ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes appendix.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 1. Advertising copy.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 2. Advertising layout and typography.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bonnie L. Drewniany
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Suppress in OPAC No
Koha item type Book Circulation
Edition Eleventh edition, Int'l edition
Call number prefix Circ.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Uniform Resource Identifier
    Dewey Decimal Classification     College Library College Library 09/13/2013 School Fund   Circ. 659.132 D776c 2014 49986 06/13/2024 c1 06/13/2024 Book Circulation