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Strategic marketing

By: Contributor(s): Publication details: N. Y. : McGraw-Hill/Irwin, c2009.Description: xv, 784 pages : illustration ; 25 cmISBN:
  • 978-007-126335-1.
Subject(s):
DDC classification:
  • Circ. 658.8 C898s 2009
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Includes indexes.