Strategic marketing (Record no. 4556)

MARC details
000 -LEADER
fixed length control field 00639nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250930020521.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250930b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-007-126335-1.
040 ## - CATALOGING SOURCE
Original cataloging agency DWCL-Main lib
Transcribing agency OC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number Circ. 658.8 C898s 2009
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W.
245 ## - TITLE STATEMENT
Title Strategic marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. N. Y. :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 784 pages :
Other physical details illustration ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term 1. Marketing-Decision making.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term 2. Marketing-Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Piercy, Nigel F.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book Circulation
Edition 9th ed.
Call number prefix Circ.
Suppress in OPAC No

No items available.