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Contemporary advertising
Publication details: N. Y. : McGraw-Hill/Irwin, c2008.Edition: 11th edDescription: xl, 712 pages : illustration ; 28 cmISBN:- 978-0-07-110105-9.
- Circ. 659.1 Ar681c 2008
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book Circulation | College Library Circulation | Circ. 659.1 Ar681c 2008 (Browse shelf(Opens below)) | c1 | Available | 46550 |
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| Circ. 658.872 C433d 2019 Digital business and E-commerce management/ | Circ. 658.872 G618s 2011 Social media strategies for professionals and their firms : the guide to establishing credibility and accelerating relationships/ | Circ. 658.872 W947d 2017 Digital sense: the common sense approach to effectively blending social business strategy, marketing technology, and costumer experience/ | Circ. 659.1 Ar681c 2008 Contemporary advertising | Circ. 659.1 B427a 2007 Advertising and promotion : an integrated marketing communications perspective | Circ. 659.1 B427a 2007 Advertising and promotion : an integrated marketing communications perspective | Circ. 659.1 B427a 2015 Advertising and promotion : an integrated marketing communications perspective/ |
Includes bibliographical references and index.