Contemporary advertising (Record no. 4554)

MARC details
000 -LEADER
fixed length control field 00681nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251023063523.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250930b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-07-110105-9.
040 ## - CATALOGING SOURCE
Original cataloging agency DWCL-Main lib
Transcribing agency OC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number Circ. 659.1 Ar681c 2008
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name William F. Arens
245 ## - TITLE STATEMENT
Title Contemporary advertising
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. N. Y. :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xl, 712 pages :
Other physical details illustration ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term 1. Advertising.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Weigold, Michael F.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Arens, Christian
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book Circulation
Edition 11th ed.
Call number prefix Circ.
Suppress in OPAC No
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
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Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Uniform Resource Identifier
    Dewey Decimal Classification     College Library College Library Circulation 06/16/2009 School Funds   Circ. 659.1 Ar681c 2008 46550 09/30/2025 c1 09/30/2025 BK-CIRC