Contemporary advertising
William F. Arens
Contemporary advertising - 11th ed. - N. Y. : McGraw-Hill/Irwin, c2008. - xl, 712 pages : illustration ; 28 cm.
Includes bibliographical references and index.
978-0-07-110105-9.
Circ. 659.1 Ar681c 2008
Contemporary advertising - 11th ed. - N. Y. : McGraw-Hill/Irwin, c2008. - xl, 712 pages : illustration ; 28 cm.
Includes bibliographical references and index.
978-0-07-110105-9.
Circ. 659.1 Ar681c 2008