Essentials of contemporary advertising /
Publication details: Boston : McGraw-Hill/Irwin, c2009.Edition: Second editionDescription: xxiv, 558 p. : ill. (some col.) ; 28 cmISBN:- 9780071287579
- Second edition Circ. 659.1 Ar681e 2009
| Cover image | Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
|
|
Book Circulation | College Library | Circ. 659.1 Ar681e 2009 (Browse shelf(Opens below)) | c1 | Available | 47419 |
Browsing College Library shelves Close shelf browser (Hides shelf browser)
|
|
No cover image available
|
|
|
|
|
||
| Circ. 658.972 L665g 2010 Guerilla marketing on the internet / | Circ. 659.1 Ar681c 2008 Contemporary advertising | Circ. 659.1 Ar681c 2009 Contemporary advertising / | Circ. 659.1 Ar681e 2009 Essentials of contemporary advertising / | Circ. 659.1 B427a 2007 Advertising and promotion : an integrated marketing communications perspective | Circ. 659.1 B427a 2007 Advertising and promotion : an integrated marketing communications perspective | Circ. 659.1 B427a 2015 Advertising and promotion : an integrated marketing communications perspective/ |
Includes bibliographical references & index.