Essentials of contemporary advertising /
Arens, William F.
Essentials of contemporary advertising / - Second edition - Boston : McGraw-Hill/Irwin, c2009. - xxiv, 558 p. : ill. (some col.) ; 28 cm.
Includes bibliographical references & index.
9780071287579
1. Advertising.
Circ. 659.1 Ar681e 2009
Essentials of contemporary advertising / - Second edition - Boston : McGraw-Hill/Irwin, c2009. - xxiv, 558 p. : ill. (some col.) ; 28 cm.
Includes bibliographical references & index.
9780071287579
1. Advertising.
Circ. 659.1 Ar681e 2009