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Services marketing : integrating customer focus across the firm/ Wilson, Alan
Publication details: McGraw-Hill Education, c2016.Edition: -- Third European editionDescription: xvii, 538 pages : color illustration ; 26 cmISBN:- 9780077169312
- -- Third European edition 658.8 S491 2016
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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| Book Circulation | Graduate School of Business and Management Library Circulation | Circ. 658.8 S491 2016 (Browse shelf(Opens below)) | c1 | Available | GSBM4648 |
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| Circ. 658.8 G741m 2017 Marketing Management/ | Circ. 658.8 H7115s 2017 Services marketing : concepts, strategies and cases/ | Circ. 658.8 H733m 2024 Marketing : principles and practice : a management oriented approach/ | Circ. 658.8 S491 2016 Services marketing : integrating customer focus across the firm/ | Circ. 658.81 R789 2016 Distribution management/ | Circ. 658.812 P362p 2011 Pre-commerce : how companies and customers are transforming business together/ | Circ. 658.8342 G475c 2022 Consumer Behavior and Promotion Management/ |
Includes index.