Services marketing : (Record no. 10794)

MARC details
000 -LEADER
fixed length control field 00839nam a22002537a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260523021627.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260523b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077169312
040 ## - CATALOGING SOURCE
Original cataloging agency DWCL Main Lib.
Transcribing agency OC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number -- Third European edition
Classification number 658.8 S491 2016
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wilson, Alan
245 ## - TITLE STATEMENT
Title Services marketing :
Remainder of title integrating customer focus across the firm/
Statement of responsibility, etc. Wilson, Alan
250 ## - EDITION STATEMENT
Edition statement -- Third European edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. McGraw-Hill Education,
Date of publication, distribution, etc. c2016.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 538 pages :
Other physical details color illustration ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bitner, Mary Jo
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gremler, Dwayne D.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Zeithaml, Valerie A.
760 ## - MAIN SERIES ENTRY
Edition -- Third European edition
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book Circulation
Edition -- Third European edition
Classification part Circ.
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Current library Shelving location Date acquired Source of acquisition Total Checkouts Home library Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Graduate School of Business and Management Library Circulation 07/25/2017 School Fund   Graduate School of Business and Management Library Circ. 658.8 S491 2016 GSBM4648 05/23/2026 c1 05/23/2026 BK-CIRC