Services marketing : integrating customer focus across the firm/
Wilson, Alan
Services marketing : integrating customer focus across the firm/ Wilson, Alan - Third European edition - McGraw-Hill Education, c2016. - xvii, 538 pages : color illustration ; 26 cm.
Includes index.
9780077169312
Marketing.
658.8 S491 2016
Services marketing : integrating customer focus across the firm/ Wilson, Alan - Third European edition - McGraw-Hill Education, c2016. - xvii, 538 pages : color illustration ; 26 cm.
Includes index.
9780077169312
Marketing.
658.8 S491 2016