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Services marketing : concepts, strategies and cases/ Douglas K. Hoffman
Publication details: USA : Cengage learning, c2017.Edition: -- Fifth editionDescription: xv, 458 pages : illustrations ; 26 cmISBN:- 9781285429786
- -- Fifth edition. 658.8 H7115s 2017
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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| Book Circulation | Graduate School of Business and Management Library Circulation | Circ. 658.8 H7115s 2017 (Browse shelf(Opens below)) | c1 | Available | GSBM4647 |
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| Circ. 658.5 T662o 2018 Operations Management/ | Circ. 658.5 T662o 2018 Operations Management/ | Circ. 658.8 G741m 2017 Marketing Management/ | Circ. 658.8 H7115s 2017 Services marketing : concepts, strategies and cases/ | Circ. 658.8 H733m 2024 Marketing : principles and practice : a management oriented approach/ | Circ. 658.8 S491 2016 Services marketing : integrating customer focus across the firm/ | Circ. 658.81 R789 2016 Distribution management/ |
Includes index.