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Services marketing : concepts, strategies and cases/

Hoffman, Douglas K.

Services marketing : concepts, strategies and cases/ Douglas K. Hoffman - Fifth edition. - USA : Cengage learning, c2017. - xv, 458 pages : illustrations ; 26 cm.

Includes index.

ISBN: 9781285429786

Subjects--Topical Terms:
Services industries--Marketing.

Dewey Class. No.: 658.8 H7115s 2017

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