Understanding digital marketing : marketing strategies for engaging the digital generation / (Record no. 955)

MARC details
000 -LEADER
fixed length control field 00805nam a2200253 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240620024357.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240620b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749464271
040 ## - CATALOGING SOURCE
Original cataloging agency DWCL-Main lib.
Transcribing agency OC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number Circ. 658.872 R988u 2012
Edition number Second edition
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field a
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ryan, Damian
245 ## - TITLE STATEMENT
Title Understanding digital marketing : marketing strategies for engaging the digital generation /
250 ## - EDITION STATEMENT
Edition statement Second edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xv,
Other physical details 283 p. : ill. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes glossary & index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 1. Internet marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 2. Social media.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 3. Strategic planning.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 4. Marketing–Management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Suppress in OPAC No
Koha item type Book Circulation
Call number prefix Circ.
Edition Second edition
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Uniform Resource Identifier
    Dewey Decimal Classification     College Library College Library 08/31/2012 School Fund   Circ. 658.872 R988u 2012 49583 06/20/2024 c1 06/20/2024 Book Circulation