Understanding digital marketing : marketing strategies for engaging the digital generation /
Ryan, Damian
Understanding digital marketing : marketing strategies for engaging the digital generation / - Second edition - London : Kogan Page, c2012. - xv, 283 p. : ill. ; 23 cm.
Includes glossary & index.
9780749464271
1. Internet marketing.
2. Social media.
3. Strategic planning.
4. Marketing–Management.
Circ. 658.872 R988u 2012
Understanding digital marketing : marketing strategies for engaging the digital generation / - Second edition - London : Kogan Page, c2012. - xv, 283 p. : ill. ; 23 cm.
Includes glossary & index.
9780749464271
1. Internet marketing.
2. Social media.
3. Strategic planning.
4. Marketing–Management.
Circ. 658.872 R988u 2012