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Strategic marketing management / by
  • Moutinho, Luiz
  • Luiz Moutinho
Publication details: Singapore : Cengage Learning Asia, c2013
Availability: Items available for loan: College Library (1)Call number: Circ. 658.8 M934s 2013.

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Basic Marketing: a managerial approach / by
  • McCarthy, E. Jerome, Ph.D
Edition: Ninth edition
Publication details: USA : Richard P. Irwin, Inc., c1987
Availability: Items available for loan: College Library (1)Call number: Circ. 658.8 M127b 1987.

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