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Value-based pricing : drive sales and boost your bottom line by creating, communicating and capturing customer value /
Publication details: New York : McGraw-Hill, c2012.Description: 291 p. : ill. ; 23 cmISBN:- 9780071761680
- Circ. 658.816 M134v 2012
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Book Circulation | College Library | Circ. 658.816 M134v 2012 (Browse shelf(Opens below)) | c1 | Available | 49567 |
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| Circ. 658.812 C435c 2023 Customer relationship management: a global approach | Circ. 658.812 F597h 2007 Human sigma : managing the employee- customer encounter/ | Circ. 658.812 T584c 2011 Customer service: career success through customer loyalty / | Circ. 658.816 M134v 2012 Value-based pricing : drive sales and boost your bottom line by creating, communicating and capturing customer value / | Circ. 658.816 S562h 2008 How to price : a guide to pricing techniques and yield management/ | Circ. 658.827 K89s 2014 Strategic brand management: building, measuring, and managing brand equity/ | Circ. 658.83 H153m 2006 Marketing research : within a changing information environment |
Includes index.
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