Value-based pricing : drive sales and boost your bottom line by creating, communicating and capturing customer value /
Macdivitt, Harry
Value-based pricing : drive sales and boost your bottom line by creating, communicating and capturing customer value / - New York : McGraw-Hill, c2012. - 291 p. : ill. ; 23 cm.
Includes index.
9780071761680
1. Pricing.
2. Value.
3. Customer relations.
Circ. 658.816 M134v 2012
Value-based pricing : drive sales and boost your bottom line by creating, communicating and capturing customer value / - New York : McGraw-Hill, c2012. - 291 p. : ill. ; 23 cm.
Includes index.
9780071761680
1. Pricing.
2. Value.
3. Customer relations.
Circ. 658.816 M134v 2012