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Consumer behavior John C. Mowen
Publication details: New Jersey : Prentice Hall, c1998.Edition: 5th edDescription: xxi, 696 p. : col. ill. ; 26 cmISBN:- 0-13-737115-2.
- 5th ed. Circ. 658.8342 M936c 1998
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book Circulation | College Library Circulation | Circ. 658.8342 M936c 1998 (Browse shelf(Opens below)) | c1 | Available | CL44305 |
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| Circ. 658.816 S562h 2008 How to price : a guide to pricing techniques and yield management/ | Circ. 658.827 K89s 2014 Strategic brand management: building, measuring, and managing brand equity/ | Circ. 658.83 H153m 2006 Marketing research : within a changing information environment | Circ. 658.8342 M936c 1998 Consumer behavior | Circ. 658.8342 P478 1996 Consumer behavior and marketing strategy | Circ. 658.8342 P478c 1999 Consumer behavior and marketing strategy | Circ. 658.8342 P478c 1999 Consumer behavior and marketing strategy |
Includes index.