Consumer behavior
Mowen, John C.
Consumer behavior John C. Mowen - 5th ed. - New Jersey : Prentice Hall, c1998. - xxi, 696 p. : col. ill. ; 26 cm.
Includes index.
0-13-737115-2.
Consumer behavior.
Consumerrs-United States.
Circ. 658.8342 M936c 1998
Consumer behavior John C. Mowen - 5th ed. - New Jersey : Prentice Hall, c1998. - xxi, 696 p. : col. ill. ; 26 cm.
Includes index.
0-13-737115-2.
Consumer behavior.
Consumerrs-United States.
Circ. 658.8342 M936c 1998