Marketing management : knowledge and skills J. Paul Peter
Publication details: N. Y. : McGraw-Hill/Irwin, c2004.Edition: 7th edDescription: xix, 876 p. : ill. ; 21 cmISBN:- 0-07-255217-4.
- 7th ed. Circ. 658.8 P478m 2004
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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| Book Circulation | College Library Circulation | Circ. 658.8 P478m 2004 (Browse shelf(Opens below)) | c1 | Available | CL44966 |
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| Circ. 658.8 P316h 2008 How to market your business : a practical guide to advertising, PR, selling and direct and online marketing/ | Circ. 658.8 P316h 2008 How to market your business : a practical guide to advertising, PR, selling and direct and online marketing | Circ. 658.8 P454b 2011 Basic marketing: a marketing strategy planning approach / | Circ. 658.8 P478m 2004 Marketing management : knowledge and skills | Circ. 658.8 P896r 2010 Retail merchandising/ | Circ. 658.8 P896r 2010 Retail merchandising/ | Circ. 658.8 P954 2005 Principles of marketing : an Asian perspective |
Includes bibliographical references and index.