Marketing management : knowledge and skills J. Paul Peter

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Publication details: N. Y. : McGraw-Hill/Irwin, c2004.Edition: 7th edDescription: xix, 876 p. : ill. ; 21 cmISBN:

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book Circulation	College Library Circulation	Circ. 658.8 P478m 2004 (Browse shelf(Opens below))	c1	Available		CL44966

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Previous	Circ. 658.8 P316h 2008 How to market your business : a practical guide to advertising, PR, selling and direct and online marketing/	Circ. 658.8 P316h 2008 How to market your business : a practical guide to advertising, PR, selling and direct and online marketing	Circ. 658.8 P454b 2011 Basic marketing: a marketing strategy planning approach /	Circ. 658.8 P478m 2004 Marketing management : knowledge and skills	Circ. 658.8 P896r 2010 Retail merchandising/	Circ. 658.8 P896r 2010 Retail merchandising/	Circ. 658.8 P954 2005 Principles of marketing : an Asian perspective	Next

Includes bibliographical references and index.

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