Marketing management : knowledge and skills
Peter, J. Paul
Marketing management : knowledge and skills J. Paul Peter - 7th ed. - N. Y. : McGraw-Hill/Irwin, c2004. - xix, 876 p. : ill. ; 21 cm.
Includes bibliographical references and index.
0-07-255217-4.
1. Marketing management.
Circ. 658.8 P478m 2004
Marketing management : knowledge and skills J. Paul Peter - 7th ed. - N. Y. : McGraw-Hill/Irwin, c2004. - xix, 876 p. : ill. ; 21 cm.
Includes bibliographical references and index.
0-07-255217-4.
1. Marketing management.
Circ. 658.8 P478m 2004