Consumer behavior and marketing strategy Paul J. Peter

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Publication details: Chicago : Irwin, c1996.Edition: 4th edDescription: xxvii, 738 p. : col. ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book Circulation	College Library Circulation	Circ. 658.8342 P478 1996 (Browse shelf(Opens below))	c1	Available		CL44351

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Previous	Circ. 658.827 K89s 2014 Strategic brand management: building, measuring, and managing brand equity/	Circ. 658.83 H153m 2006 Marketing research : within a changing information environment	Circ. 658.8342 M936c 1998 Consumer behavior	Circ. 658.8342 P478 1996 Consumer behavior and marketing strategy	Circ. 658.8342 P478c 1999 Consumer behavior and marketing strategy	Circ. 658.8342 P478c 1999 Consumer behavior and marketing strategy	Circ. 658.8342 P478c 2005 Consumer behavior and marketing strategy	Next

Includes index.

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