Consumer behavior and marketing strategy
Peter, Paul J.
Consumer behavior and marketing strategy Paul J. Peter - 4th ed. - Chicago : Irwin, c1996. - xxvii, 738 p. : col. ill. ; 24 cm.
Includes index.
0-256-13904-0.
Consumer behavior.
Marketing.
Circ. 658.8342 P478 1996
Consumer behavior and marketing strategy Paul J. Peter - 4th ed. - Chicago : Irwin, c1996. - xxvii, 738 p. : col. ill. ; 24 cm.
Includes index.
0-256-13904-0.
Consumer behavior.
Marketing.
Circ. 658.8342 P478 1996