Blue ocean strategy : how to create uncontested market space and make the competition irrelevant/ W. Chan Kim
Publication details: US : Harvard Business School Publishing, c2005.Description: xv, 240 pages : illustrations ; 24cmISBN:- 1591396190
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book Circulation | College Library Circulation | Circ. 658.8 C454b 2015 (Browse shelf(Opens below)) | c1 | Available | CL52769 |
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| Circ. 658.8 C139s 2001 Sales management/ | Circ. 658.8 C139s 2001 Sales management/ | Circ. 658.8 C366s 1992 Sales training basics : what you need to know about selling | Circ. 658.8 C454b 2015 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant/ | Circ. 658.8 Ei36w 2006 Waiting for your cat to bark? : persuading customers when they ignore marketing | Circ. 658.8 Et85m 2007 Marketing | Circ. 658.8 F484b 2005 Business to business marketing : relationships, sytems and communications |
Includes bibliographical references and index.