Blue ocean strategy : how to create uncontested market space and make the competition irrelevant/
Chan Kim, W.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant/ W. Chan Kim - US : Harvard Business School Publishing, c2005. - xv, 240 pages : illustrations ; 24cm.
Includes bibliographical references and index.
1591396190
1. Market segmentation.
2. New product.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant/ W. Chan Kim - US : Harvard Business School Publishing, c2005. - xv, 240 pages : illustrations ; 24cm.
Includes bibliographical references and index.
1591396190
1. Market segmentation.
2. New product.