Principles of marketing /
Publication details: Boston : Pearson Education, c2013.Edition: Fourteenth editionDescription: 636 p. : ill. ; 28 cmISBN:- 9780273779827
- Fourteenth edition Circ. 658.8 K87p 2013
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Book Circulation | College Library | Circ. 658.8 K87p 2013 (Browse shelf(Opens below)) | c1 | Available | 49981 |
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| Circ. 658.8 K87m 2006 Marketing management | Circ. 658.8 K87p 2004 Principles of marketing | Circ. 658.8 K87p 2008 Principles of marketing / | Circ. 658.8 K87p 2013 Principles of marketing / | Circ. 658.8 K96p 2010 Principles of marketing / | Circ. 658.8 L245m 2005 Management of marketing | Circ. 658.8 M127b 1987 Basic Marketing: a managerial approach / |
Includes appendices, bibliographical references.