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Principles of marketing /

Kottler, Philip

Principles of marketing / - Fourteenth edition - Boston : Pearson Education, c2013. - 636 p. : ill. ; 28 cm.

Includes appendices, bibliographical references.

ISBN: 9780273779827

Subjects--Topical Terms:
1. Marketing.

Dewey Class. No.: Circ. 658.8 K87p 2013

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