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Advertising and promotion : an integrated marketing communications perspective/ George E. Belch

By: Contributor(s): Publication details: [Place of publication not identified] ; McGraw-Hill Education, c2015.Edition: 10th Global editionDescription: xxxvi, 842 pages : illustrations (color) ; 27 cmISBN:
  • 9789814575119
Subject(s): DDC classification:
  • Circ. 659.1 B427a 2015
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Circulation College Library Circulation Circ. 659.1 B427a 2015 (Browse shelf(Opens below)) c1 Available 51641

Includes index.