Advertising and promotion : an integrated marketing communications perspective/ George E. Belch
Publication details: [Place of publication not identified] ; McGraw-Hill Education, c2015.Edition: 10th Global editionDescription: xxxvi, 842 pages : illustrations (color) ; 27 cmISBN:- 9789814575119
- Circ. 659.1 B427a 2015
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book Circulation | College Library Circulation | Circ. 659.1 B427a 2015 (Browse shelf(Opens below)) | c1 | Available | 51641 |
Includes index.