Advertising and promotion : an integrated marketing communications perspective/
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective/ George E. Belch - 10th Global edition. - [Place of publication not identified] ; McGraw-Hill Education, c2015. - xxxvi, 842 pages : illustrations (color) ; 27 cm.
Includes index.
9789814575119
1. Advertising.
2. Communication in marketing.
3. Sales promotions.
Circ. 659.1 B427a 2015
Advertising and promotion : an integrated marketing communications perspective/ George E. Belch - 10th Global edition. - [Place of publication not identified] ; McGraw-Hill Education, c2015. - xxxvi, 842 pages : illustrations (color) ; 27 cm.
Includes index.
9789814575119
1. Advertising.
2. Communication in marketing.
3. Sales promotions.
Circ. 659.1 B427a 2015