Marketing essentials in hospitality and tourism : foundations and practices / Stowe Shoemaker, Margaret Shaw

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Publication details: N. J. : Pearson Education Inc., c2008.Description: xxv, 611 pages : color illustrations ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book Circulation	HM & Nursing Library Circulation	Circ. 647.94068 S559m 2008 (Browse shelf(Opens below))	c1	Available		46656

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Previous	Circ. 647.94 W879w 1997 Working in Hotels and Caterings	Circ. 647.9406 L477e 2009 Entrepreneurship and business management in the hospitality industry/	Circ. 647.94068 H417h 2009 Human resources managemnt in the hospitality industry/	Circ. 647.94068 S559m 2008 Marketing essentials in hospitality and tourism : foundations and practices /	Circ. 647.94071 J39t 2003 Training design for the hospitality industry	Circ. 647.94092 J79p 2008 Professional management of housekeeping operations	Circ. 647.95 D111f 2012 Food and beverage : a practical guide/	Next

Includes index.

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