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Marketing essentials in hospitality and tourism : foundations and practices /

SHOEMAKER, STOWE

Marketing essentials in hospitality and tourism : foundations and practices / Stowe Shoemaker, Margaret Shaw - N. J. : Pearson Education Inc., c2008. - xxv, 611 pages : color illustrations ; 28 cm.

Includes index.

ISBN: 13: 9780131708273.

Subjects--Topical Terms:
Hospitality industry--Marketing
Tourist trade--Marketing

Dewey Class. No.: Circ. 647.94068 S559m 2008

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